Creating a Successful School Marketing Strategy

Every school and educational institution needs a solid marketing plan to stay relevant and competitive. Implementing a marketing plan will keep you focused on your goals so that your marketing efforts are results-oriented. Here’s how to create a successful marketing strategy for your school.

Creating a marketing strategy

When you set out to create a marketing strategy for your school, the first thing you need to do is identify your goals and your weaknesses. You need to be realistic in your assessment so that you can focus your marketing in the right areas. The marketing plan will also keep you on a budget, as well as on message. [caption id="attachment_8902" align="alignright" width="250"]School marketing strategy Customize promotional materials to promote and create awareness of specific school clubs or programs.[/caption]


When you sit down to decide on your goals, you need to take stock of your current situation. Find out where you are weak, where you underperformed, and where you can improve. Common areas that need extra marketing are to increase enrollment, raise funds, or improve on extracurricular activities and programs. Once you’ve identified which areas need help, you need to set realistic goals that can be reached with the right kind of marketing.

Tools and resources

Once you know your budget, you need to identify the tools and the resources you need to achieve your marketing goals. Marketing means that you need to create awareness, and you can’t generate awareness without branding. There are plenty of free resources to implement your marketing strategy, like social media outlets, but you will need to spend some money creating the material and content for social media.

Websites and graphics

Whether you have a website or you are taking advantage of social media, you will need to spend some resources on creating graphics and messaging for each outlet. A strong online presence will help the success of your marketing plan, but you also need to solidify your physical presence in the community. [caption id="attachment_8903" align="alignleft" width="250"]Marketing strategy for school Customize marketing and promotional materials for your next event.[/caption]

Marketing and promotional materials

Creating events that engage the local community will increase awareness, but you need to have the right tools to make the experience memorable. You want attendees to remember your event, but more importantly, you want them to remember who hosted the event. Custom banners, canopies, and other promotional materials are necessary to create school awareness and achieve your marketing goals. Talk to California Canopy about getting quality promotional materials to market your school or educational institution.