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WHAT ARE YOUR BRANDING GOALS?
WHAT DO YOU NEED TO ACHIEVE THEM?
HOW CAN YOU STAY CONSISTENT?
WHERE WILL THE SAVINGS COME FROM?
Why is a branding guide essential for my school?
1. Is there brand consistency across your campus or do colors, fonts and logos vary? A branding guide guarantees consistency.
2. Do all your custom products create a united front? A branding guide ensures your brand is united.
3. Is your brands purpose spoken through your logo? A branding guide creates clarity in your message so everyone can see who you really are.
What does a branding guide provide?
1. A shareable PDF file anyone on campus can use. Finally an easy solution so everyone can have access to your schools branding guidelines.
2. Defined PMS (pantone matching system) colors and specific font styles printing companies can use directly from your custom branding guide.
3. A high resolution logo file to guarantee print quality and clarity on everything your logo is printed on.
How can we utilize our branding guide?
1. Set a campus standard that all departments use the branding guidelines for any custom products or on campus designs.
2. Ensure the approved logo(s), colors and font styles are being utilized in every design and are pre-authorized before purchasing.
3. Enjoy the cohesive and consistent brand your school now has. School pride starts with being proud of who you are and what you represent.